Weltanschauungen Design

Hartmut Esslinger had approached Apple Snow White less as a design competition than a world-historical clash of Weltanschauungen. The Americans had gotten stuck because they had defined the problem in the reductive terms of design language, whereas the stakes were actually much higher: “Olivetti never had a design language; they had a design philosophy. Braun had a philosophy behind it. At Sony we had a philosophy of how to do things.” 

Make it new, by Barry Katz